The use of letters to Santa

Do companies use children's letters?

I discovered an intriguing fact about Christmas boxes. Children drop off their letters to Santa, full of hopes and wishes. You'd think only the magic of Christmas and the big man in red would read them. But these letters have another life.

Toy and decoration companies collect them, but not to decorate their trees. They analyze them meticulously. It's a gold mine of information. It enables them to forecast demand for toys and festive items. So they produce and buy wisely.

• Manufacturers use this data to adjust their inventories.
• Merchants already know what will please this year.

You may be wondering, when was the last time you wrote a letter? This tradition, full of magic, actually feeds a veritable business ecosystem. It influences important decisions in the world of the party industry.